Part of the issue is that your FB ads are just not that great.


In all honesty, and after looking at tons of data, the reason for tracking issue is a combination of multiple explanations in this entire support category (for new and existing accounts). Keep them all in mind, but ultimately the only option you have the biggest control over is making your ads better. Hopefully you keep testing and figure it out!

Please look at the resources in our FB group and content to learn FB strategy and implement various tactics.