Tracking issues - All accounts

If you know your account was activated but having tracking issues.

1. Delayed data.
Facebook receives data from Amazon as soon as an order is marked as "shipped". Zontracker is working in the background every 5 minutes to process ...
Wed, 6 May, 2020 at 2:45 PM
2. Attribution window. [Important]
You can customize your columns and click Comparing Windows to select 28 day click and 28 day view. See Facebook instructions: Adding comparing wind...
Sat, 2 May, 2020 at 12:10 PM
3. Real sales?
It's common for Amazon sellers to turn on FB ads and see spikes in Amazon sales (also common to see no sales at all). You think you are getting Ama...
Wed, 6 May, 2020 at 2:47 PM
4. Do you have multiple accounts?
There is strong variability across Amazon/Facebook accounts.  For example, some agencies use Zontracker, and even with similar methods have little track...
Wed, 6 May, 2020 at 2:49 PM
5. It's not perfect. Inaccuracy is expected. Important summary.
Wouldn't it be nice to have the FB pixel on Amazon?... Well, we can't. So we'll do what we can. Match rates are usually around 75% (r...
Wed, 6 May, 2020 at 2:50 PM
6. Hmmm, the final explanation.
Part of the issue is that your FB ads are just not that great.   In all honesty, and after looking at tons of data, the reason for tracking issue is a com...
Wed, 6 May, 2020 at 2:51 PM